INFRARED AND VISIBLE IMAGE FUSION BASED ON CO-OCCURRENCE ANALYSIS SHEARLET TRANSFORM


Sports Celebrity endorsement impact on purchase intention

This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.Four dimensions were studied: Word-of-Mouth, Brand Image, Brand Trust and Brand Attitude.Relating these variables, we intended to answer the following questions: will a consumer be influenced

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